Serial entrepreneur, climate advocate, and technologist.

I’m on a mission to build technologies with a lasting impact.

Hi, I'm Umberto!

Serial entrepreneur, climate advocate, and optimist.

🌎 Lived in 9 countries across 4 continents.

πŸš€ Exited founder, angel investor, and speaker.

πŸŽ™οΈ Native speaker in English, Spanish, and Italian.

πŸ† Ambitious change-maker, generalist, and avid learner.

πŸ’š Love technology, global affairs, public policy, and sustainability.

πŸŽ“ Top 5% graduate at IE Business School and University of Michigan alumn.

About Me

I founded Tero to make the Internet (and online advertising) regenerative by passively fighting climate change when browsing online.

After growing it into one of the top 4% Chrome extensions and saving +10M trees, I sold it to ad-tech company Coinis in 2023 to embark on new adventures.

Exited Founder

I invest in pre-seed and seed startups using technology to make an impact. I look for remarkable founders solving real problems and support them operationally.

If you’re building something ambitious, reach out at pitch@umbertogreco.com.

Angel Investing

Looking for a presenter for your next in-person conference or online event? I’ve had the pleasure of hosting conferences, giving keynotes, and participating in panel interviews.

Speaking Engagements

I work with a select group of startups on a 1:1 basis as a consultant, helping with strategy, operations, and coaching leaders.

I've also provided support as a fractional CFO, Chief of Staff, and Product Leader.

Need Support?

Systems

Rational optimism

Lead through kindness

Incentives drive all human behaviour

Escape competition through authenticity